STRATEGIC COMMUNICATION

What separates a good communicator from a great one is the attention and focus on what the audience needs. Tailoring your message, tone, formality, and modality will help you hit the mark more often than not.

Crafting a message that is succinct and clear takes more time than a “kitchen sink” approach—the habit of throwing all available information at their audience, often overwhelming them. The sentiment, “If I had more time, I would have crafted a shorter message”—is attributed to many scholars echoing a recognition that shorter is not only better, but more effective.